MAC Cosmetics has once again signed Lady Gaga to be their spokeswoman.
In 2010, both Lady Gaga and Cyndi Lauper were in a Mac Cosmetics Viva Glam campaign. The two had what is said to be the most successful campaign for the M.A.C AIDS Fund. The mission of the fund is to serve all people with AIDS and HIV: all races, sexes, and ages.
The fund supports programs that deal directly with the victims. “Making a difference, one VIVA GLAM lipstick at a time” is their mission, as every cent from the VIVA GLAM lipstick and lipgloss goes to helping those affected with HIV and AIDS.
Lady Gaga has signed on for a second year as spokeswoman, this time on her own. The ads are to be shot by Nick Knight and styled by both Thierry Mugler and Gaga stylist Nicola Formichetti.
With Lady Gaga’s style, how could the campaign go wrong? MAC hopes for another successful campaign for their important cause.