My answer to Forbes is this: Oprah Winfrey is a force of nature. If anyone can heal us, Oprah can. The launch of the Oprah Winfrey Network was quiet and there are lots of skeptics about OWN.
In the Forbes article, new cable network’s low-key launch caused concern.
“It was a quiet start to what may be a growing revolution. The publicity push for the new network was subdued; print ads and commercials appeared only at the tail end of December. Winfrey also attempted to manage expectations early, telling reporters that she saw the launch as the birthing of a baby rather than the raising of a child.”
The Oprah Winfrey Network is unique because it will be a powerful media platform created to build people up—instead of tearing them down. The programming and initiatives will help regular people with their daily lives. Forget about the celebrities, Oprah has created a channel for the rest of us!
Oprah Winfrey recently talked about why OWN: Oprah Winfrey Network will be different from other cable channels:
“OWN is the network of self-discovery, connecting people to each other and to their greatest potential. We tell real life stories that are emotional and entertaining.We present moments of transformation that inspire action. We give you the tools to fuel your own self-discovery and live your best life.On OWN, it’s not about what’s next on TV, it’s about what’s next for you.”
“Fifteen years ago, I wrote in my journal that one day I would create a television network, as I always felt my show was just the beginning of what the future could hold. For me, the launch of OWN is the evolution of the work I’ve been doing on television all these years and a natural extension of my show.”
If you haven’t watched any of the shows on OWN, you should check it out. Oprah Winfrey is building something good and good for all of us.
Photo: OWN: OprahWinfreyNetwork