The Pottermore website details were revealed this morning by author J.K. Rowling, who calls Pottermore an interactive “reading experience unlike any other.”
Look for Pottermore to launch on October 1, allowing fans of the book series to share and participate in the Harry Potter stories.
Pottermore is “built around the Harry Potter books,” J.K. Rowling explains, adding, “but with a few crucial additions. The most important is you. Just as the experience of reading requires that the imaginations of author and reader work together to create the story, so Pottermore will be built in parts, by you.”
Pottermore will also be the exclusive place for Potter fans to buy e-books for the first time, as well as digital audio books of the series.
J.K. Rowling will also be part of the Pottermore website experience, as she shares, “I’ll be joining in, too, because I will be sharing additional information I’ve been hoarding for years about the world of Harry Potter.”
While the Pottermore website experience opens in October, Rowling teases that “a lucky few can enter early and help shape the experience.” The website says to return on July 31 to find out how to “get the chance to enter Pottermore early.”
Watch J.K. Rowling talk about Pottermore in this video:
Read more about Rowling’s passion outside of Potter: Single Parent Families