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Super Bowl 2011: Snickers Shelves Betty White for Roseanne?!?! (Video)

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super bowl ads 2011
Roseanne Barr Super Bowl Ad

Last year Snickers clobbered Betty White in an impromptu friendly football game, this year the company slammed Roseanne Barr in a logging camp.  What?????????????

See Snickers slam Roseanne in its Super Bowl ad…..

I totally get the football ad…. and the follow-up carpool ad with Aretha Franklin.   Those are real world situations where folks might grab a Snickers for a snack.  But a logging camp?  I’m not going to a logging camp.  Most of you are not going to a logging camp.  Roseanne is definitely not going to a logging camp.   This year’s Snickers ad is just an example of sitting on your laurels.  Instead of coming up with a new idea they just rolled out their old idea because it worked last year.  Unfortunately it just doesn’t work this year!  Nice try Snickers, better luck next year!!

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