Last year Snickers clobbered Betty White in an impromptu friendly football game, this year the company slammed Roseanne Barr in a logging camp. What?????????????
See Snickers slam Roseanne in its Super Bowl ad…..
I totally get the football ad…. and the follow-up carpool ad with Aretha Franklin. Those are real world situations where folks might grab a Snickers for a snack. But a logging camp? I’m not going to a logging camp. Most of you are not going to a logging camp. Roseanne is definitely not going to a logging camp. This year’s Snickers ad is just an example of sitting on your laurels. Instead of coming up with a new idea they just rolled out their old idea because it worked last year. Unfortunately it just doesn’t work this year! Nice try Snickers, better luck next year!!