There are certain ways you should speak to your fellow co-workers. You use a tone of respect, you should speak to them as you would like to be spoken to, and you should never, ever call them ‘sweetcakes’. But one ESPN newscaster, Ron Franklin, apparently didn’t get the memo. He not only called Jeannine Edwards ‘sweetcakes,’ but when she said she didn’t appreciate being called that, he reportedly said…“okay then, a-hole.” Yeah, that really really isn’t any better.
What prompted him calling her those things? Apparently, Franklin called the ESPN reporter Jeannine Edwards “sweetcakes” after she tried to chime in on a conversation with the ESPN announcers Ed Cunningham and Rod Gilmore at a production meeting before the broadcast of the Chick-fil-A Bowl.
Jeannine Edwards reported the incident to the management of ESPN who in turn confirmed what had transpired with anchor Cunningham. And Ron Franklin was suspended and was pulled from Saturday’s Fiesta Bowl. ESPN said, “We made a late play-by-play change to the Fiesta Bowl radio team. We’re not going to get into specifics other than to say adhering to our personal conduct policies and showing respect for colleagues are of the utmost importance to our company, and we take them extremely seriously.”
What kind of message is Ron Franklin sending to not only his fellow co-workers but for young women who might want to go into the sportscasting field? Do these kind of sexist remarks make it harder for women to enter the industry on an even playing field? It’s a bad example for kids, both girls and boys.