Over the years, TLC has had it all covered, from dating to marrying to births to babies (to multiple babies—hello John and Kate!). So it’s no surprise that, finally, they’re filling in their one gap: Conception. If that subject seems a little racy for daytime TV, the series, launched late last month, is decidedly PG-13. Also, it’s available only on the web.
They’ve selected six trying-to-concieve women to tell their stories. The women film videos of themselves as they hope for a baby, test to see if they’re pregnant, and try again. They then send this footage in to TLC for editing and web-posting. The women also keep blogs on TLC’s site.
So why is this series suddenly controvertial?
It was, er, conceived not by TLC execs, but by First Response, the pregnancy test company. The company is also sponsoring the show’s webrun.
So does the show feel like one big ad for First Response (you’re welcome for the mentions, First Response!)?
Sure, there are a lot of First Response ads on the site, and the logo appears too many times to count. Plus, the brand’s particularly jarring shade of pink provides the (ouch! my eyes!) backdrop. But the content—both videos and web posts—is riveting. It’s real women, filming themselves without lighting crews or directors or professional cameramen manipulating the shots. It’s true to life and heartfelt. With some studies estimating that one in six women will deal with fertility issues, this series is sure to hit home for a huge number of female viewers (and their partners, too).
Truly, the time is right for A Conception Story. A couple of generations ago, every baby’s conception story was the same: a little wine, a dose of soft music, turn out the lights. Today, however, babies are conceived in all variety of places via all sorts of methods. Conception spans the gamut from the bedroom to the endocrinology lab.
(The photo above is of Heather, one of the series’ stars. She’s a 31-year-old stay-at-home mom, wife of a professional soccer player, trying to have kid number three.)
Take a look at the series. Let me know what you think.
PHOTO: Courtesy of TLC