Did you watch all the commercials during the Super Bowl?
The best, by far in my opinion, was Eminem’s Imported From Detroit commercial with Chrysler 200.
The two-minute spot featured Eminem after a series of images of Detroit’s city scape. Industrial images flash across the screen while the narrator says, “I got a question for you, what does this city know about luxury? What does a town that has been to hell and back know about the finer things of life?”
Then more images of Detroit flash on screen as the narrator continues, saying “the hottest fires that makes the strongest steel.”
How does Motor City compare to Sin City, New York City, the Windy City?
We see a sleek, black Chrysler 200… driven by none other than Eminem himself. He steers the luxurious new car as his hit song “Lose Yourself” begins to play in the background.
The music escalates as Eminem exits the Chrysler 200 and walks into Detroit’s historic Fox Theater under its marquee which reads, “Keep Detroit Beautiful.”
The choir stops singing as Eminem hops on stage. He says “This is the Motor City. This is what we do.”
The ad symbolized so many things depending how you look at it, and truly left an impact. It was probably the most powerful spot during the Super Bowl.
Just as in Eminem’s song “Lose Yourself” which was featured in the movie 8-Mile, filmed in Detroit, at the end of the day what matters is who we are and never forgetting where we come from.