Cribsheet: Food

Last year, your kid ate 25 lbs of candy. by Sarah Sundberg

February 15, 2007

Average time spent by U.S. children in front of the TV each day: 3-4 hours
Proportion of TV ads that are for food: 50 percent
Annual sales of food and beverages to young consumers in 2002: $27 billion
Amount spent on food and beverage advertising to reach young consumers: $10-12 billion
Number of Pizza Hut chains in American schools: 4,500


Amount of candy (excluding chewing gum) consumed per American in 2003: 24.6 pounds
Mean daily intake of soft drinks among children 6-17 years old in 1978: 5oz
Mean daily intake of soft drinks among children 6-17 years old in 1998: 12oz
Proportion of average American daily calorie intake that comes from sugary candy, salty and fatty snacks and soft drinks: 30 percent


Proportion of youth who don’t engage in physical activity that promotes long term health (2004): 33.4 percent
Percentage of kids who lived less than a mile from school who walked to school in 1995: 31 percent
Proportion of kids who lived less than a mile from school who got to school by car or school bus in 1995: 65 percent
Proportion of elementary schools that provide daily physical education or its equivalent to all students throughout the school year: 8 percent


Proportion of U.S. children and infants under ages 6-23 months who were overweight in 1976-80: 7.2 percent
Proportion of U.S. children and infants under ages 6-23 months who were overweight in 2004: 11.5 percent
Proportion of 6-11-year-olds who were overweight 1976-80: 6.5 percent
Proportion of 6-11-year-olds who were overweight in 2004: 18.8 percent
Average weight of a 10-year-old girl in 1963: 77.4 pounds
Average weight of a 10-year-old girl in 2002: 88 pounds
Likelihood of a child covered by Medicaid being treated for obesity compared to a privately insured child: 6 times more likely

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About the Author

author bio Sarah Sundberg lives in Brooklyn, where she bikes and explores abandoned buildings. Before that, she lived in Stockholm, Sweden, where she wrote about clubs and music. She has written for Nerve, Surface and indieWIRE.

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