Average time spent by U.S. children in front of the TV each day: 3-4 hours
Proportion of TV ads that are for food: 50 percent
Annual sales of food and beverages to young consumers in 2002: $27 billion
Amount spent on food and beverage advertising to reach young consumers: $10-12 billion
Number of Pizza Hut chains in American schools: 4,500
Amount of candy (excluding chewing gum) consumed per American in 2003: 24.6 pounds
Mean daily intake of soft drinks among children 6-17 years old in 1978: 5oz
Mean daily intake of soft drinks among children 6-17 years old in 1998: 12oz
Proportion of average American daily calorie intake that comes from sugary candy, salty and fatty snacks and soft drinks: 30 percent
Proportion of youth who don’t engage in physical activity that promotes long term health (2004): 33.4 percent
Percentage of kids who lived less than a mile from school who walked to school in 1995: 31 percent
Proportion of kids who lived less than a mile from school who got to school by car or school bus in 1995: 65 percent
Proportion of elementary schools that provide daily physical education or its equivalent to all students throughout the school year: 8 percent
Proportion of U.S. children and infants under ages 6-23 months who were overweight in 1976-80: 7.2 percent
Proportion of U.S. children and infants under ages 6-23 months who were overweight in 2004: 11.5 percent
Proportion of 6-11-year-olds who were overweight 1976-80: 6.5 percent
Proportion of 6-11-year-olds who were overweight in 2004: 18.8 percent
Average weight of a 10-year-old girl in 1963: 77.4 pounds
Average weight of a 10-year-old girl in 2002: 88 pounds
Likelihood of a child covered by Medicaid being treated for obesity compared to a privately insured child: 6 times more likely