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Missy Chase Lapine started a whole new brand in the healthy eating category with her first book The Sneaky Chef, which became a New York Times Bestseller. Missy is a member of Parenting magazine's "The Mom Squad," and is a frequent contributor to other national magazines and TV shows.
Larysa DiDio is a certified personal trainer whose Get Fit With Larysa DVD is specifically targeted to tween girls. She owns her own fitness facility, PFX, a center that is one of the first gyms to offer classes specifically tailored to kids.