Launched in December 2006, Babble has a National Magazine Award nomination for Best Overall Website (opposite Slate.com) and a Folio magazine award for Best Online Magazine (beating out everyone but Time.com). Time magazine named it one of the Top 50 websites of 2010. Babble was acquired by The Walt Disney Company in November, 2011.
Yesterday, Arianne wrote a post about the new mom blogger council at Redbook. As a few of us were discussing this development, someone posited that the positions were unpaid. I believe this is the sentence from the Mashable piece that raised the red flag: “Each is an established, highly opinionated blogger in her own MORE »
This is not an issue that will get resolved with one blog post, but I think it’s high time we start the dialogue. Has anyone else noticed the dearth of women on the social media speaking circuit? Sure, we dominate at the parenting conferences (duh), but what about SXSW? What about Blog World? (Oh right, MORE »
As any marketer will tell you, testimonials are vital. Heck, as any MOM will tell you, testimonials are vital! (When hiring a babysitter from a site like sittercity.com or care.com, it is remarkable how effective a good testimonial/review can be at elevating a candidate’s profile.) As you build your business as a blogger, you will MORE »
For years I have wanted to write a blog post about the ridiculousness of brands who refuse to work with bloggers who swear. The working title was, “Who gives a F*%* about the word F*%*?” I never got around to writing that eloquent essay, but I’m kind of glad, as I think there has been MORE »
This photo seems like a fitting image for my turn as Day in the Life chronicler. It is my trusty companion, day in and day out as I sit and work in my sunny home office in Chicago. For those who don’t know, I’m Danielle Wiley, founder and principal of Sway Group. We are an agency MORE »
I have mixed feelings about Twitter parties. As a user (and lover) of Twitter, I hate the way they clutter up my feed. When there is just one Twitter party taking place, I can kind of tune it out, but there have been nights where there were six separate parties taking place in my MORE »
Liz Gumbinner (full disclosure: she is a Sway Group blogger) wrote a great post on Mom 101 last week about the pitfalls of relying upon automated tools for determining influence. She makes some very valid points. Clearly, a computer can never take the place of a human (we all learned that in War Games, right?) MORE »
About two weeks ago, I was working in my home office (a dedicated room off of our bedroom). It was 2pm, and because our city schools have a crazy short day, the kids had just arrived home from school with their sitter. You’d think I’d be set, right? The sitter is paid to care for MORE »
One of the more frequent questions I get asked is “how much do I charge?” It is very hard to know what our real estate and our influence is worth, so I thought I’d share some tips on determining fair compensation.