Creative Specs

Unit
Dimensions*
Min File Size
Max File Size
Looping
Max Animation Time
(gif/jpg) (Flash, Rich Media)
Leaderboard ROS 728X90 25K 40K 3 loop max 30 seconds (15 seconds preferred)
Tower ROS 160X600 25K 40K 3 loop max 30 seconds (15 seconds preferred)
Rectangle ROS 300X250 25K 40K 3 loop max 30 seconds (15 seconds preferred)

Homepage Preload / Pre-roll
600X400 40K 75K n/a 15 seconds / 30 seconds if video
Full Page Interstitial 600X400 40K 75K n/a 7 seconds
Homepage Takeover / Preload Sync 728X90 25K 30K 3 loop max 30 seconds (15 seconds preferred)
300X250 25K 30K 3 loop max 30 seconds (15 seconds preferred)
Portrait 300X1050 — Babble to build
Overlay or Floating Unit 400X400 n/a 40K n/a 7 seconds
Partner Link 140X25 15K n/a Static Units Only n/a
Video Please see below for video specs, including Babble video pre-roll.
Daily Babble Newsletter Please see below.
Dedicated Email Please see below.
Masthead 930X200 — Babble to build

Rich Media

Accepted Rich Media Vendors — All major vendors accepted:
Ad4Ever, Adinterax, CheckM8, Enliven, Eyeblaster, Eyewonder, Kaon, Klipmart, Pointroll, Shoshkeles, TangoZebra, Ultramercial, Unicast, Vendaria, Viewpoint

Rich Media / Third-Party Video

  • Third-party served videos must include play and stop buttons, may include a replay button and may be site initiated or user initiated.

  • Sound must be initiated by a user click (not a rollover) and must include a “sound-off” button.

Custom Video Units

  • If Babble is hosting the video please send it in Quicktime format. Non-QuickTime videos may require more lead time.

  • No file size limit or specific dimensions.

  • Babble will create a custom unit that streams the video from our server and includes a stop and “sound on” button. When the video is finished playing it will end on a slide that includes a “replay video” button.

  • While video is playing the entire unit will click through to the client’s landing page.

Babble Video Pre-roll

  • The Babble video pre-roll is a video that plays automatically before video content. These are custom units that run directly through our video server and may not be served by a third-party.

  • QuickTime preferred but we can accept and convert any type of video. Non-QuickTime videos may require more lead time.

Audio

All audio must be initiated by a user click (not a mouse rollover) and must include a “sound off” button.

Floating / Overlay Units

  • Floating units and overlays must include a visible close button and may include resolve units.

  • A floating or overlay unit may last a maximum of seven seconds.

Expandable Units
728×90 expands down; expansion panel max 728x315p
160×600 expands LEFT; expansion panel max 4000x600p
300×250 expands left, down; expansion panel max 500x250p

  • Expansion may be user initiated by mouse rollover or a user click (audio must be initiated by a user click NOT rollover)

  • We do accept video in expandable units. Please see above for video specs.

  • Expanded units must contain a visible close button.

Flash

  • If you are sending flash files (.swf) they must be accompanied by a .gif or .jpg backup.

  • All flash (.swf) files must contain the clickTAG below. (No embedded click thru urls.)

on(release){
getURL(clickTAG, “_blank”);
}

Other Specifications

Third Party Tracking Tags

  • Accepted third party vendors include DoubleClick (including Motif), Mediaplex, Atlas, Bluestreak, Google, Interpolls, Poindexter and Valueclick.

  • Third party tags must be compatible with our ad server and must include a place to insert the OAS click-tracking string.

  • All third party tags must include a call that opens the landing page in a new browser window.

  • We do NOT accept third party tags in the Daily Babble Newsletter or HTML emails.

  • Babble requests a third-party login to compare third-party numbers to our ad-server’s numbers.

Lead Time

Five days for all creatives.

Daily Babble Newsletter

  • The Daily Babble includes a 300X250 rectangle, 30k max, and a 140×25 partner link, 15k max. Static JPG or GIF units only.

  • Newsletter tags are not compatible with third-party tags (including 1×1 pixels) or Flash. Babble will provide full report at campaign’s end, including sends, opens and clicks

  • Rich Media NOT accepted

HTML Email

  • Third party tracking tags NOT permitted

  • Email tags are not compatible with third-party tags (including 1×1 pixels) or Flash.

  • Babble will provide full report at campaign’s end, including sends, opens and clicks

  • Client must supply click thru URL

  • Babble will host the email

  • Creative must be delivered 5 days in advance

  • Maximum 100k

  • Maximum 550×900 pixels

  • CSS based HTML design not permitted

  • JavaScript not permitted

  • Formatting in the heading not permitted