TV Marketers (Wisely) Turn to Mommy Bloggers
Marketers have finally discovered the unique genius of appealing to the blogosphere. Mommy bloggers in particular. We’re a virally communicatin’ bunch. Plus, we’re not afraid to show skin in support of a breastfeeding starlet or 10, or promote a TV show if it comes to that.
Yvonne Marie, author of Joy Unexpected and contributor to Babble’s new blog (coming soon), was interviewed by the on-line Wall Street Journal recently about her involvement with promoting the TV show “New Adventures of Old Christine.”
As media types get more savvy about the importance of word on the street and person-to-person marketing, blogging will become an increasingly important element in public outreach. It’s only a matter of time until blogs become the go-to PR machine for all things fabulous and new and sparkly.
[Photo Credit: Wall Street Journal]


I can’t even TELL YOU how many things Mr.Burkes got wrong in his story. He misquoted me (I NEVER said I am inundated with free stuff, I said I get a lot of offers for free stuff in return for a plug on my blog and that I turn those offers DOWN.) He also posted a personal email between me and Beth Feldmen from CBS and made my signature “xoxo” into ALL CAPS XOXO to make me look like a ass kissing whore.
Also? One of the things he quoted me as saying I never actually said. Liz from Mom-101 said it in one of her posts.
He also mislead me as to what the story was going to be about, but, I kinda expected that going into it.
ANYWAY. I’m still waiting for my free life supply of Bean Dip.