Marketers have finally discovered the unique genius of appealing to the blogosphere. Mommy bloggers in particular. We’re a virally communicatin’ bunch. Plus, we’re not afraid to show skin in support of a breastfeeding starlet or 10, or promote a TV show if it comes to that.
Yvonne Marie, author of Joy Unexpected and contributor to Babble’s new blog (coming soon), was interviewed by the on-line Wall Street Journal recently about her involvement with promoting the TV show “New Adventures of Old Christine.”
As media types get more savvy about the importance of word on the street and person-to-person marketing, blogging will become an increasingly important element in public outreach. It’s only a matter of time until blogs become the go-to PR machine for all things fabulous and new and sparkly.
[Photo Credit: Wall Street Journal]