In a move that defies all logic, NBC
has moved Tina Fey’s sitcom ’30 Rock’ from the 8pm-9pm “family
hour” to Thursdays at 9:30pm (which I suppose is the “Manson Family
Hour”). Why, you ask?
That’s right, MILFs. More specifically, a reality show parody that was part
of the episode aired on April 10.
If you want to see what the fuss is about, you can watch the full episode -
legally – at the end of this post. I just did, and it’s reasonably amusing. It
also did not, to the best of my knowledge, cause the downfall of Western
civilization, or even a mild tumult in some kid’s ant farm.
Despite the pullage, NBC is hardly backing away from all
things MILFy, or at least all things MILF Islandy. For example, for a mere $24,
you can buy a MILF Island t-shirt.
It’s also not the first time ’30 Rock’ has mentioned the faux reality series (that would be October of 2007),
although it does seem to be the first time that large numbers of people noticed.
In a Babble interview to promote the upcoming film ‘Baby Mama’, ’30 Rock’ creator Tina Fey said,
“Often times in our writer’s room I’ll say, ‘Oh, this is going to be
on at 8:41 p.m. – lets back off of it a little bit.’” Amy Poehler, Fey’s co-star in ‘Baby Mama’ who
isn’t involved with ’30 Rock’, said, “I love ruining family time.”
Sadly, she’ll have to wait until the fall to do so; that’s when NBC says ’30
Rock’ will go back to 8:30pm. Unless someone complains, in which case they’ll
take it off the air. (I’m kidding. But you never know.)
Here, watch it for yourself. Is this really so awful?