Between the reading days and now this partnership with the Nature Conservancy to help plant a billion trees, it’s a fun week for the world, and it shows what can happen when movie powerhouses get behind good causes.
Yes, it’s great advertising — no doubt about that — but it’s also good work, so I can cheer for that, especially when the entire book and movie is about conservation.
Sorry, I got caught up in the excitement. Here’s what I’m talking about.
The Lorax movie teamed up with the Nature Conservancy to create “The Lorax Speaks” project, so movie-goers can pitch in on the billion trees campaign. There’s all sorts of facebook fun available, including a create-your-own Lorax meets Wilford Brimley mustache photo, and you can learn how to help. (What kid wouldn’t want that? What adult? Pure cool.)
I hope you’ll check it out before the movie hits Friday.
Photo: The Nature Conservancy