Introducing the Disney MagicBandWhit Honea
You may have heard the rumors. You may have seen the experiments. Now, according to the L.A. Times, it is official: The Disney MagicBand, Disney’s fancy twist on wearable computing, is coming!
What is it? The Disney MagicBand is a wristband that guests can wear at Disney Parks (it debuts at Walt Disney World in the next few months) that holds their theme park tickets, Fastpasses, hotel room keys, credit cards, and other personal information based upon what they are comfortable loading onto it.
“It’s six or ten pieces of paper out of your hand,” said Walt Disney Parks and Resorts Chairman Tom Staggs during the All Things Digital technology conference. “As importantly, this allows us to unlock more special things for you, depending on what level you want to participate.”
Those special things include pre-ordered food that chefs will start the moment you arrive in the (participating) restaurant, scheduled meeting times with Disney characters and allowing those that speak to know a child’s name in advance for an even more magical greeting.
“It takes our cast members out of transactional mode with our guests and into an interaction mode,” added Staggs.
There is even talk of the Disney MagicBand creating more personalized experiences within rides and other Disney properties outside of the parks.
I can see how there may be some concern regarding personal information, namely the storage of and access to it; however, as Mr. Staggs said, the level of information shared is up to the wearer.
Personally, I love the idea of not having to worry about all of our tickets and Fastpasses. I am constantly checking to make sure they are all accounted for—kids lose stuff (and adults do, too), and the storing of credit card information isn’t much different than what already exists on current hotel room keys. Now it’s just more fashionable.
What do you think about the Disney MagicBand?