A new study released by the The Parenting Group, and reported on over at Mashable, seems to point to first time fathers turning to social network sites to brag/write/brag about their young families.
A staggering 40% of American papas with kids under the age of 2 are actively posting family-oriented updates to sites like Facebook and Twitter. And beyond that, nearly 60% of dads in that category are posting pictures of their kids, with over 20% posting videos.
So, what does this mean?
Well, for one thing: moms are still way out in front when it comes to flying their family flag on the net, but dads are making their move.
And that’s interesting because it indicates not only another drastic shift in traditional parenting pigeonholes ( one in six U.S. fathers are now stay-at-home dads, according to Mashable.com), but also seems to indicate a surprisingly strong showing in reagrds to the emphasis that men are placing on family.
That’s an area that has often competed and arguably lost out to workplace concerns.
Marketing teams have taken notice too, according to Mashable.com. New directions for the fathers of young children mean new campaigns to depict, entice, and sell to them. Dads changing diapers and taking daily photos of the kids means a trillion new products that can be aimed directly at them. I guess if marketers are watching, then the thing is real, huh?
The study, based on a survey of roughly 600 fathers, is small for certain, yet discussion spawned by it is still really compelling news for a number of reasons.
First off, it indicates that more and more dads are taking a greater role in family and home life. But most importantly,it would seem that more and more children could hopefully be in for something pretty cool in the years and decades to come.
I’m talking about fathers who simply can’t get enough of their kids.