Fergie and I are the same age, and I grew up watching her grow up on TV. Yesterday, when I had an opportunity to chat with Fergie about Project Sunlight, a new movement she is involved with, it was really hard to not begin our conversation by bursting into the theme song for Kids Incorporated. Don’t worry, I resisted.
As Fergie settles in to her new role as mother to baby Axl Jack with husband Josh Duhamel, she has discovered that her desire to make the world a better place has seriously ramped up. She told me, “It’s been fun being home and being in mommyhood, but when [Project Sunlight] came up it was a no brainer.” In a press release she elaborated, “Suddenly, every act, every event has more meaning. He makes me want to be better, do better and make the world a better place for him and for children everywhere. That’s why it is important for me to be a part of the global launch of Unilever Project Sunlight.”
Watch the video to hear all of the ways Fergie suggests her fans can help save the planet, including getting involved with the new community movement, Project Sunlight.
With Thanksgiving a week away I couldn’t resist asking Fergie about the holidays and favorite gifts. Her answer was incredibly sweet.
Project Sunlight is an initiative created by Unilever. Kees Kruythoff, the president of Unilever in North America shares:
“Project Sunlight aims to galvanize and build momentum behind a movement that is already happening. We know people all over the world want to adopt more sustainable behaviors, but need these to be easy and to fit with the way they live their lives. As a global consumer goods company that touches the two billion people who use our products every day, we have the means to help people realize this ambition. From our experience, we know that parenthood creates a profound shift in people’s view of the world and what the anticipated future will mean for the lives of their children.”
I’ve checked out the site and think it’s put together in a very inviting way. The front page features several different global issues and possible solutions and ways for families and communities to get involved. I have been passionately involved with many of the issues featured on the site, but it is powerful to see so many causes bumped up next to each other. It makes me realize how connected every issue truly is: clean water is connected to hunger is connected to sustainability is connected to empowering young girls, etc, etc, etc.
I applaud Fergie for using her celebrity and time to spotlight this cause. This is the new era of “Fergalicious.”
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