I guess open letters on the Internet really DO make things happen. The much discussed viral video from toy company GoldieBlox has inspired many debates between my friends. Frankly I have loved talking with so many friends about gender stereotypes in toys and copyright law. At the end of the day, the band and the company were able to communicate with each other. Sort of. It would have been cool if these guys could have talked behind the walls of the World Wide Web and then made some fantastic public declaration of unification. Warm fuzzies for the holidays for all!
The Internet just doesn’t always work out that way, though. Instead we get an open letter in response to an open letter.
I think, as far as responses and resolutions go, this is as best as we can expect. The company essentially issued a mea culpa and took action. They are also ready to stop the lawsuit, and I think we can all cheer about that news.
An excerpt from the open letter:
“We want you to know that when we posted the video, we were completely unaware that the late, great Adam Yauch had requested in his will that the Beastie Boys songs never be used in advertising. Although we believe our parody video falls under fair use, we would like to respect his wishes and yours.
Since actions speak louder than words, we have already removed the song from our video. In addition, we are ready to stop the lawsuit as long as this means we will no longer be under threat from your legal team.”
Read the entire letter at GoldieBlox’s blog.
Business Insider had a great observation about how this all played out. Aaron Taube writes:
“The entire saga is something of a media coup for both sides of the spat. The small start-up GoldieBlox permeated the public consciousness with a huge viral ad and major news story, and the Beastie Boys had an old song introduced to a new generation while they stayed true to their old fans with a compassionate, yet anti-corporate stance.”
What do you think about open letters like this online?
Image Credit: GoldieBlox
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