As the Duchess of Cambridge descended the steps of the Lindo wing, carrying her gorgeous newborn in her arms, OK! Magazine was hitting the supermarket shelves, with the headline ‘Kate’s Post-Baby Weight Loss Regime.’
In it, they ran interviews with a Royal ‘expert,’ a trainer, and a former school mate of Kate’s (who describes training with her waaaaay back in 2007).
The feature (in particular the cover) has caused an uproar in the UK, with celebrities leading a boycott of the magazine. TV presenter Katy Hill urged women not to buy OK!, and posted a picture of her own post-baby curvy tummy on Twitter. Social media users have been infuriated by the expectations placed upon women in the public eye — particularly after they have just given birth — and are demanding that Kate be left alone.
Meanwhile a spokeswoman for Northern and Shell, the parent company of OK! magazine, issued an apology last night, for any distress the cover may have caused:
“Kate is one of the great beauties of our age and OK! readers love her. Like the rest of the world, we were very moved by her radiance as she and William introduced the Prince of Cambridge to the world. We would not dream of being critical of her appearance. If that was misunderstood on our cover it was not intended.”
The editor of the U.K. edition, mother-of-two Kirsty Tyler, has been met with serious criticism online. People are asking why magazines intended for women, actually hate women so much.
The main complaint is that many TV and film stars feel rushed to get back into their skinny jeans practically as soon as they jump out of the birthing pool. This creates the myth that it is easy to ping back into shape after having a baby and that the quicker you do it, the greater the achievement! But the rush to get back ‘in shape’ in an absurdly short amount of time is far from being positive. It is the last thing a new mum should be thinking about.
I’m guilty of feeling this pressure myself; when I had my son in 2006 I had to get back on screen within 3 months, and I stressed and worried about losing the baby weight in time. New mums have so much to cope with: lack of sleep, the challenges of breastfeeding, coping with a new baby, etc. The last thing they need is to be worrying about their lack of a 6-pack!
As long as magazines run headlines like this, we are all being sold a stupid, unachievable ideal.
Personally, I applaud Katy Hill and her lack of vanity — unafraid to show the effects of pregnancy on a woman’s body. It is photos like the one of Katy in the slideshow below that should be gracing magazine covers, making us all feel much more normal.
What do you think?
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