Will This Movie's Scary PR Stunt Get You to the Theater?Dresden Shumaker
On October 18th the remake of the classic horror film, Carrie, will be released. The film is based on the Stephen King novel about a girl who suddenly discovers she has telekinetic powers after being bullied by girls in school. The original 1976 film starred a young Sissy Spacek in the lead role and launched her career.
The remake, directed by Kimberly Pierce of Boys Don’t Cry fame, stars Chloë Grace Moretz, a young actress who launched into fame after her very first role, which was in the 2005 remake of The Amityville Horror. In an interview with W Magazine, Chloë talks about her audition for The Amityville Horror when she was 6 years old. “I did about four or five auditions and had to cry at every single one. When you’re that young, it’s a huge feat to be able to cry, so I did the same crying scene over and over to prove that I could, and that I wasn’t making myself crazy doing it.”
Is there a buzz around Carrie? Is there enough buzz? Sony Screen Gems, the production company behind Carrie, decided to hire Thinkmodo to create some scary PR. The viral video marketing agency “mashes-up viral fun with marketing function to create effective viral video campaigns for brands.” In other words, they make videos you want to watch over and over again in the hopes you will BUY stuff.
Scary PR and even wild PR for movies is nothing new in Hollywood. NextMovie.com compiled a list of the “12 Ballsiest Movie Publicity Stunts” and they include some outrageous stunts that generated a lot of buzz.
So what, exactly, did Thinkmodo do for Carrie? They turned a coffee shop in New York City into a scene straight out of a horror movie.
I go to a local coffee shop once a week to work and I can tell you, without a doubt, I would completely freak out if something like this happened while I was tucked into a corner focused on my cappuccino and work projects. I am a flincher by nature so just the idea that this happened makes me anxious. Oh yes, I am very much the woman who buries her head into her shirt the moment staccato violins begin to play.
Would experiencing something like this at my local coffee shop get me to go see the movie Carrie? No. But I am not the demographic for this kind of scary PR tactic. Would I go see a romantic comedy if Ewan McGregor showed up at my coffee shop as part of a PR viral video stunt? Well, we will just have to test that one out.
Watch this coffee shop of horror, if you dare…
Image Credit: Stephen King Wiki
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