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10 Biggest Toy Trends in 2012

By michellehorton |

We sifted through thousands of new toys at the New York International Toy Fair, yet there were 10 distinct trends that kept popping up.

Take a look at the 10 new toy trends to look out for in 2012:

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10 Biggest Toy Trends in 2012

1. iPads/iPhone-required toys

This has to be the biggest new trend in the toy industry. Rather than a LIFE spinning board, Monopoly banker, Hot Wheels controller, or Infantino stuffed animal, these classic toys will now require an iPad or iPhone to work. (Note: The Hot Wheels does come with a traditional controller, but it gives us the option.)

Much of this is because of last year’s Nielsen survey that showed the top 3 most-wanted gifts for kids are an iPad, iPod Touch, and iPhone. So not only are classic toys now requiring iOS technology, but tons of brand new companies are popping up that are specifically designed around an iPhone, like the new ibuku pets “huggable learning,” that works as a charging dock for old iPhones that you might want to hand off to the kids.

See the most outrageous toys of 2012

See all of these toys in our Toy Fair coverage:


Read more of Michelle’s writing at Early Mama.

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About michellehorton



Michelle Horton is the founder of Early Mama, an award-winning site that proves young motherhood doesn’t have to define or limit us. When not writing, she’s typically pretending to be a superhero in her 4-year-old son’s imaginative play. Read bio and latest posts → Read Michelle's latest posts →

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