Instagram is quite possibly the most popular photo sharing app in existence, with countless celebrities, brands and bloggers giving us an intimate peek inside their behind-the-scenes lives — all with the snap of their cell phone.
Originally an iPhone-only app, Instagram now has over 30 million registered users on iOS and Android devices, as well as a Web site called Followgram. And its popularity is only growing.
For fellow style-conscious moms, here are some of my personal favorite Instagram users to follow for fashion, beauty and design inspiration:
@anthropologiecom 1 of 15
Do some window shopping (and window lusting) without ever leaving the playground.
@dwellstudio 2 of 15
Behind-the-scenes peeks, design shots, and style inspiration.
@kenziepoo 3 of 15
Rachelle Francey — founder of Kenziepoo.com, editor of La Petite Magazine, and writer here on Family Style — posts incredible kids' fashion, interior design shots, and overall killer #iphoneography.
@katespadeny 4 of 15
Instantly add a pop of color and style to your Instagram feed, courtesy of Kate Spade.
Follow Kate Spade
@baby_blackbird 5 of 15
Brandy — an award-winning kids' fashion blogger — is one of my very favorite Instagram users to follow, mostly because of her two unbelievably loving and fashionable kids. A beautiful family with beautiful clothes and beautiful photography — what's not to love?
@natthefatrat 6 of 15
Popular blogger (and Family Style contributor!) Natalie from NattheFatRat.com posts the kind of stylish selfies that make you want to get dressed and put on some lipstick. And her son?! Quite possible the cutest, most stylish little boy ever.
Follow Nat the Fat Rat
@allure_magazine 7 of 15
If you're a beauty junkie (such as myself), Allure is naturally a must-follow. Relatively new to the Instagram world, Allure posts new beauty products and behind-the-scenes photos for an insider peek.
Follow Allure Magazine
@childmode 8 of 15
Nadia — the mom behind one of the most popular style and product blogs, Child Mode — posts behind-the-scenes fashion and gear, insider industry peeks, and shots of her gorgeous family.
@bergdorfs 9 of 15
For the fashionable mom, this luxe department store's Instagram feed is filled with style inspiration and behind-the-scenes trend tips.
Follow Bergdorf Goodman
@diapermemoirs 10 of 15
Take a peek inside the life of this popular style blogger.
Follow Diaper Memoirs
@refinery29 11 of 15
Here's another fun behind-the-scenes, fashion-in-the-making Instagram feeds to satiate your hunger for style.
Follow Refinery 29
@babiekinsmag 12 of 15
If you love this magazine for trend-setting kids (and moms!), you'll love the behind-the-scenes photos from fashion shoots.
Follow Babiekins Magazine
@garypeppergirl 13 of 15
Clearly, by the sheer number of Instagram followers, Gary Pepper Vintage is a must-follow for anyone who loves fashion or beauty — especially vintage finds.
Follow Gary Pepper Vintage
@thebeautydept 14 of 15
One of the most popular beauty Web sites — TheBeautyDepartment.com — posts photos of their favorite products, nail art ideas and beauty techniques. It's a fun, pretty addition to your Instagram feed.
Follow The Beauty Department
@bluumbaby 15 of 15
Nicole — the new mom behind the monthly subscription service Bluum Baby — always looks put-together and stylish, and she frequently posts photos of her favorite products. But really, her unbelievably adorable infant son is reason enough to click "follow."
Follow Nicole from Bluum Baby
(P.S.: Follow me on Instagram, too.)
Who are some of your favorite Instagram users? Tell us in the comments below!
Read more of Michelle’s writing at Early Mama.