When my co-blogger Alyssa announced that American Eagle launched a baby line, Little77, for their 77kids line, I was smitten with the mini American Eagle styles. (See photos of the new Little77 clothing here.) I meandered through the new collection and was so excited to see some of my all-time favorite baby brands lending boutique-style accessories to the mainstream — from blankets to rattles to shoes.
Click through to see which companies are now selling baby accessories for American Eagle:
Aden + Anais is now offering their cult-favorite muslin swaddling blankets, burpy bibs and washcloths at American Eagle’s Little77. For those who haven’t tried one of these soft, light and breathable baby products, hopefully the American Eagle name will spread the awesomeness that is Aden + Anais. Their beautiful burpy bibs are my absolute favorite, functioning as both a burp cloth and full-coverage bib. (Because, really, what are you supposed to do with burp cloths after the newborn stage?) I always include at least one of their products in my baby shower gift bags.
3 Sprouts is known for being bright and child friendly, yet still simple and chic. These organic hooded towels are a bit on the pricey side ($36), but look how pretty! Elina and I even featured them in our Summer Style Guide for Babble.
I was very happy to see the Australian company Old Soles holding down the American Eagle baby shoe section, rather than a bigger brand like Robeez or Stride Rite. These flexible, 100% leather baby shoes are perfect for the upcoming chilly weather, and I love the simple, go-with-anything style that they chose. This is the only shoe on the site so far, but keep your eyes out for more additions.
These MD Moms sunscreen towelettes are so fabulous that they were featured in our Summer Style Guide , but they (unfortunately) aren’t mainstream enough to pick up at the grocery store. If you’re lucky enough to be near one of the seven new Little77 shops, you can just swing by the mall. (They’ll be carrying more MD Moms bath and body products as well.)
Photos: American Eagle