American Eagle's Children's Label, 77kids, Launches Baby Line and New Stores

Little 77. It features the relaxed everyday wear that AE prides themselves on: denim, graphic tees, hoodies, etc. and will fit sizes 0 to 18 months. They will be selling little77 along with 77kids online as well as opening up seven stores across the country beginning this month. Mostly on the east coast but one in The Mall of America in Minnesota as well. The stores are going to be a true shopping experience featuring cool things like posing for photos, which can be customized with personal messages and graffiti, then printed at the checkout area to take home. And also they can see their reflection in a special mirror and interact with a make-believe world of animated characters. Sounds pretty fun huh? And will make it easier for parents to shop while the kids are occupied.

Click for more photos of the clothing…

Some boys wear from Little77 coming out in the first collection (see example of girls’ at top of post). All 77kids clothing is backed by the brand’s 77washTM and 77softTM guarantees to maintain size, shape and quality and to be extremely soft and comfortable through dozens of washes.

Some of what’s available from 77kids right now…

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