FAO Schwarz Debuts a New Baby Collection


FAO Schwarz, the oldest toy store I can think of…established in 1862…just announced something new. A new line just for new moms…or, um, new babies: The Baby Collection. According to FAO Schwarz, this new collection “offers a unique assortment of truly gift-able merchandise ranging from theme-inspired nursery decor and matching bedding sets to classic keepsakes, apparel and cutting-edge gadgets to whip up fresh food for babies.”

They’re available now at FAO Schwarz Fifth Avenue, in specialty boutiques in Babies”R”Us locations nationwide and online at and

Will this new collection of baby goods be the must-have items for new moms, um, babies? What do you think?

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