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Gap's New Logo is So Goofy I Almost Didn't Notice their Fabulous Holiday Collection

gap new logo holiday collection 2010 kids

My college degree is a BFA in graphic design and I distinctly remember being a student, studying logos and specifically discussing the Gap logo. It was so simple and classic, I thought it was brilliant. The navy was such a smart choice — colors trend and recede — but navy blue is always current. And the typeface. I could see it would get outdated at some point, but what an easy tweak it would be to eventually modernize the font while keeping the recognizable branding in place. Plus, the logo translated so well to the shopping bags. Those big navy blue bags with the white letters are instantly recognizable.

But the new Gap logo…. Well, I’m having a hard time coming up with something positive to say about it. The closest thing I can come up with? It has people everywhere (including me) writing about it. : ) I was so happy to stop by the site this morning and see the classic logo smiling back at me.

As sad as the new logo is, I promise, the holiday kids’ collection is fabulous. I stopped in the other day to pick up some tights for my daughter and couldn’t stop admiring the holiday display. I’ll tell you all about it after the jump.

Everything in the Mount Snow collection is navy and red (navy is a go-to color!), and there are lots of polka-dots, shiny fabrics and mix-and-match options. Go take a peek in person, because these images don’t do the collection justice.

I’m tempted to go outfit my kids right this minute — before sizes and styles start disappearing.

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