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Goodbye 77Kids. Hello Ruum.

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I knew that American Eagle’s 77Kids closed its doors, so I was surprised to see a similar store in its place during my last trip to the mall. Its name? Ruum.

After doing a little research, it turns out that the new children’s clothing store isn’t owned by American Eagle, but by the same person who founded The Children’s Place. Right now they’re doing a big Grand Ruum Event, where you can enter for a $2,000 shopping spree or daily $100 gift card giveaways, as well as a 40%-off spring sale. But the prices are pretty affordable as is.

Here’s a sampling of what you can expect at Ruum:


  • Introducing Ruum 1 of 9
    Introducing Ruum
    Take a look at the newest clothing store for kids...
  • Toddler Girl: Graphic Tee, $9 2 of 9
    Toddler Girl: Graphic Tee, $9
    Ruum is heavy on the graphic tees, with fun, retro style.
    Buy from Ruum
  • Toddler Boy: Big Check Woven Shirt, $14.99 3 of 9
    Toddler Boy: Big Check Woven Shirt, $14.99
    They also have an extensive "dressy" collection for boys and girls.
    Buy from Ruum
  • Girls: Printed Drindle Skirt, $19.99 4 of 9
    Girls: Printed Drindle Skirt, $19.99
    This "big girl" skirt comes in different prints: stripes, polka dots, and florals.
    Buy from Ruum
  • Boys: Color Block Sweater, $19.99 5 of 9
    Boys: Color Block Sweater, $19.99
    A timeless look for your little man.
    Buy from Ruum
  • Girls: Beaded Dress, $29.99 6 of 9
    Girls: Beaded Dress, $29.99
    The classiest LBD I've ever seen for a little girl.
    Buy from Ruum
  • Boys: Stripe Crew, $7.99 7 of 9
    Boys: Stripe Crew, $7.99
    Ruum definitely has a preppy leaning with their designs.
    Buy from Ruum
  • Baby Girl: Stars, $19.50 8 of 9
    Baby Girl: Stars, $19.50
    Most of the baby collection (0 to 24 months) is comfy layettes rather than dressy clothes.
    Buy from Ruum
  • Baby Boy: Low-Top Sneakers, $7.99 9 of 9
    Baby Boy: Low-Top Sneakers, $7.99
    They also have affordable footwear.
    Buy from Ruum, $7.99

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Read more of Michelle’s writing at Early Mama.

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