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Introducing: BALD Bratz and Moxie Dolls

By michellehorton |

I’m sure you’ve heard about the Beautiful and Bald Barbie Facebook campaign, started by two moms (Rebecca Sypin and Jane Bingham) hoping to have Mattel make a Bald and Beautiful Barbie. Whether for young girls undergoing chemotherapy, or just young girls coping with their mother’s/relative’s/friend’s hair loss from cancer, having a bald Barbie could help normalize the experience and provide support.

Even with all of the news coverage and a growing community of almost 150,000 Facebook fans, Mattel didn’t jump on board. So MGA stepped in.

Introducing the new TRUE HOPE dolls:

Under the umbrella name “True Hope,” Bratz (MGA’s popular fashion-driven dolls) and Moxie Girlz (their younger, less controversial dolls) will introduce three bald dolls each — both girls and boys — in June.

I saw these dolls yesterday at the Toy Fair in New York, and I think it’s an incredible move for MGA. They basically saw how much need and want surrounded this idea and wanted to help these kids. They wanted to support this cause. And even though it’s not an iconic Barbie, the Bratz name isn’t far behind.

The MGA rep also showed me the bravery bracelets that each doll will come with, to match the bravery beads necklaces that so many children wear. (Each time a child undergoes a cancer treatment like chemotherapy, radiation, or surgery, they receive a Bravery Bead to add to their necklace. Seeing the length of some of these necklaces is heart-wrenching.)

The True Hope dolls will be available at Toys ‘R Us in June, and MGA will donate $1 for every doll to City of Hope cancer research.

I think we should all buy one of these dolls. Whether it’s for a child battling pediatric cancer, a child of a cancer patient, or just for your own child — to normalize the image in your house. Buy a doll and donate it to a local cancer center. Buy a doll to help.

And who knows — maybe Barbie will be next.

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About michellehorton



Michelle Horton is the founder of Early Mama, an award-winning site that proves young motherhood doesn’t have to define or limit us. When not writing, she’s typically pretending to be a superhero in her 4-year-old son’s imaginative play. Read bio and latest posts → Read Michelle's latest posts →

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8 thoughts on “Introducing: BALD Bratz and Moxie Dolls

  1. Lauren says:

    Well i wish i had a bold brat or moxie there very intresting xD

  2. Kari says:

    I think that the idea is terrific! Mattel should not be so superficial.
    Every girl should and deserves to feel beautiful, hair does not make
    anyone beautiful. Everyone should know this!
    I may be buying my daughter one, because she needs to know just how we feel about this subject.

  3. Eva says:

    hmm, how about making fat doll? haven’t seen one, even if obesity is pretty common through the whole world.can’t fat girls feel pretty as well?

  4. Ted says:

    I just found out about this article and was very pleased to read it. Well done Michelle Horton! I have been one of the supporters for the Beautiful and Bald Barbie movement and we were thrilled when MGA stepped up with these dolls. I can’t wait to purchase them and donate them. The movement is still alive and growing and we still want Mattel to acknowledge that they need to join in too and help the children realize that it isn’t hair that makes them beautiful. This is for all the kids whether their hair loss is due to chemo, alopolicia, trichotilomania, or if they have friends or family members dealing with it. YAHOO MGA and shame on you Mattel!

  5. Tonya @ The Natural Woman Today says:

    Very excited about this! I hope they come to the town I live in!

  6. kara says:

    Pity bratz dolls look like skanks and promoto negative body image. Nice sentiment.

  7. Laura says:

    Thank you, thank you bratz! I have been battling breast cancer for the last three years and there was never anything like this available for my daughter until now. Just to see these on store shelves will make such a difference for her and many others. Can’t thank you enough!

  8. shelly greene says:

    I am bald , went thru chemo and i think this is great. i will be buying one.

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