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L’Oréal Launches New High-Tech Website

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L’Oréal Paris has just debuted their new interactive website —and I’ve been having fun navigating around their “My Signature Beauty” section where you can enter in things like your eye color, skin tone, hair, and beauty concerns and once that’s all punched in, it comes back to you with tailored beauty suggestions from hair coloring to videos on how to do the perfect blow-out!

The beauty brand also has focused on making the website compatible with most smart devices according WWD.  Not only will you be able to find customized beauty suggestions, but its new cross-device accessibility offers new memory and geo-location technology which logs your fave products and preferences, geo-location and nearby stores carrying L’Oréal.

I think this is just the tip of the iceberg with respect to what the future holds in consumer experience.  Check out the new site at lorealparisusa.com.

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