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Peter Rabbit Collection for Baby GAP

If you have a baby, or you know a baby, or you might have a baby sometime in the future, you will die over the new collection at BabyGAP.

It’s Peter Rabbit, you guys. Beatrix Potter’s Peter Rabbit.

The collection, which celebrates the 110th anniversary of Peter Rabbit, has over 100 pieces — from sweaters to pants to shoes, for both boys and girls. And it’s all storybook adorable.

Above is a snapshot of some of my favorites for baby boys, and here’s a sampling for little ladies:

The collection ranges from $12.95 for a onesie all the way up to $88 for a cashmere hoodie sweater, with most landing in the $15 – $30 range.

GAP also partnered with the literary organization Milk + Bookies for a book fundraiser today, where kids were read a book (The Further Tale of Peter Rabbit by Emma Thompson) and books were collected for local Boys & Girls Clubs.

Shop the entire limited-edition Peter Rabbit collection at GAP.

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