Now You, Too, Can Smell Like a Really Good...Book


We all know that thick, luscious smell when you open a book — a mixture of ink, paper, and library.

And for anyone who loves books — real, non-Kindle, flip-through-the-pages books — it’s a heavenly scent.

Well now you can smell like it:


Paper Passion is a new scent by master perfumer Geza Schoen, publisher Gerhard Steidl, and Wallpaper * Magazine (and inspired by Karl Lagerfeld).

According to the Web site:

This is an opportunity to celebrate all the glorious sensuality of books, at a time when many in the industry are turning against them. The idea is that is should relax you, like when you read a book, to a level of meditation and concentration. Paper passion has evolved into something quite beautiful and unique. To wear the smell of a book is something very chic. Books are players in the intellectual world, but also in the world of luxury.


Would you opt to smell like bookish charm, or would you rather stick to the the more familiar florals and vanilla scents?

Buy yours from Steidl, $98.

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