Wendy Bellissimo Debuts New Childrenswear Collection on GiltBabble Editors
Fashion or function? It’s the eternal dilemma of dressing little ones: you want to dress your baby in styles as sweet as she is, but you also want something that’s easy to clean or change, especially when running on three hours of sleep. Enter designer Wendy Bellissimo and her latest childrenswear collection for Gilt, debuting June 20th and going through the 24th.
A popular interior decorator and celebrity nursery designer who’s worked with Brooke Shields, Kelly Ripa, and more, Wendy put her business on hold and shut down operations when her eight-year-old daughter was diagnosed with soft-tissue cancer. Now, two year’s later, her daughter is in remission and Wendy is back in business with her latest collaboration with Gilt.
We recently got the chance to talk to Wendy and learn more about her collection and how being a parent inspires her designs:
How has being a parent influenced your designs?
When I needed a diaper bag, I didn’t want to wear something that looked like one. I didn’t want to lose my style and sense of who I was because I was a mom, and that specifically why I created my diaper bag line. It has everything you need inside, but you feel stylish and good putting it on.
How did your daughter’s illness influence your perspective?
Prior to my daughter being diagnosed with cancer I had always put family first, however I am much more in tune now with the belief that every day is truly a gift; you do not know what tomorrow will bring. Just [take] one day at a time and live today to the fullest with as much love, passion and kindness in both your personal and professional life.
How did it feel to go back to designing and starting up shop again with this collection for Gilt?
Getting back to designing has been so fulfilling. I am bursting with creative energy and my girls love it! It is a passion for me. I truly get a rush out of it — I know it is what I was meant to do.
What trends in children’s décor and nursery décor do you really like right now?
I really like when there’s a balance between sophisticated and fun. Across the board, I really approach my products that way because that’s what moms like and what children like, too.
Do you have any tips for moms who are looking to decorate their nursery or add to their baby’s style while staying on a budget?
When I approach design, I am always thinking about [the price point]. I’m a working mom too, I have four children, and that’s very important to me. I’m super proud of delivering a beautiful product that a mom will enjoy from an aesthetic standpoint, but also feels smart about purchasing.
Why did you choose Gilt to collaborate with?
Gilt is known for having amazing products, designer brands, and offering the customer an amazing value, and that aligns perfectly with what my mission is for my brand and what I put out there for the consumer. In that sense, it’s the perfect partnership.
Check out the exclusive sale at Gilt Baby and Kids, from June 20 – 24.