Georgia is Leading in Coca-Cola's America is Your Park CampaignCasey Mullins
I have to give it to Georgia. Two of their parks are currently in first and second place in Coca-Cola’s America is Your Park Campaign for the chance to win a first place $100,000 grant for their parks. I’ve been voting daily for my park, Bastrop State Park located near Austin, Texas and they’re currently in 4th place (which means they still have a chance at the $15,000 wildcard grant.) I’d be curious to see the efforts that are being made in these small Georgia towns in an effort to win the grants. I’ve poked around on their Facebook pages and while it’s clear one park is very public in their efforts to get people voting, the other park has a more local grassroots effort to gain votes.
If you’ve nominated your park, or perhaps only considered nominating it, I’ve seen a few ways these towns are rallying their residents into voting and hopefully winning one of the four grants for their favorite park.
Obviously voting online is the easiest way to get a large number of people from all over the country voting for your park. It doesn’t matter where someone lives; they can vote as many times as they’d like for a park of their choice (or the park of your urging.) It seems that some of the parks in the lead are also utilizing social media to its full potential by asking fans of their page to vote for them through the America is Your Park Facebook campaign. Once they vote they can opt to have their headline photo changed to show their support. One of the locations has partnered with a restaurant to offer a discount on drinks when people check-in from the park (a foursquare check-in counts as 10 votes!)
If you have a park that you’re passionate about, see about getting local businesses to team up with you, offering a discount, free dessert or appetizer when someone shows a check-in from their favorite park. Perhaps talk to rangers or volunteers (at the gate of a State Park for instance) to encourage people entering the park to make a quick vote from their phones or check-in upon arrival. Twitter is also an excellent resource. Gather together local residents and businesses in a concentrated effort to get others to vote for your park; contact local radio and television stations; get anyone you can think of involved. There are also many more resources and ideas available from Live Positively.
I’ve seen the overwhelming power of social media for good, and I’ve seen things change overnight when dedicated people rally behind a cause they are passionate about. Obviously there are a lot of residents in Georgia passionate about their state and local parks. It will be interesting to see who stays in the lead, who sneaks into the top three, who ends up winning and what efforts get them there. Voting continues through July 15, 2012.
This is sponsored content from Babble and The Coca-Cola Company. All opinions expressed in the post are my own and not those of Coca-Cola. NO PURCHASE NECESSARY. Only legal residents of the 50 U.S. (and D.C.) who are at least 13 years old and reside within the U.S. at the time of participation are eligible to vote for a Park. Participate on behalf of a Park by: July 15, 2012. The 3 most popular Parks will be offered a grant and there will be 1 Wild Card drawing at the end of the Contest to award an additional grant. To participate, for Official Rules, and complete details including grant descriptions, visit www.LivePositively.com/parks. Void where prohibited. Click here to see more of the discussion.