Did you ever watch the movie about the dancing penguins thinking “Fun! Dancing and singing penguins!” only to get to the end and be sideswiped by a very serious message about global warming and overpopulation? Suddenly it’s not so fun to see penguins dance and you sort of feel bad for ever wanting them to boogie in the first place.
I’m all for strong messages in movies, but at least be up front about it.
With all the excitement surrounding the upcoming release of Dr. Seuss’ The Lorax, Universal Pictures is using the attention for good, specifically for Brazil’s Atlantic Rainforest, which after years of mass deforestation the once enormous 330 million acre forest is down to 7% of its original size. That’s less than 24 million acres to house over 2,000 animal species and 20,000 plant species that can only survive in this forest.
By using the power of social media, the Nature Conservatory is working towards planting one billion trees in Brazil’s Atlantic Rainforest, one facebook profile photo and text at a time.
One dollar plants one tree and as of now over 10 million trees have been pledged. The Nature Conservatory is hoping to restore 1 million acres with 1 billion trees by 2015, which will remove 4 million tons of carbon dioxide from the atmosphere every year.
By simply texting TREES to 5055 you can donate $5 to the Nature Conservatory, and 5 trees will be planted with your donation. 5 trees closer to a billion. It may seem daunting but together we can do it. By the time Addie has kids of her own, those 1 billion trees will have removed 80 million tons of carbon dioxide from our atmosphere…give or take a few million tons. You can also show your support by adding The Lorax and Truffula trees to your facebook avatar with a few simple clicks.
The Lorax came out in 1971, before the Brazilian Rainforest was so close to being completely destroyed, the message that it’s up to us to save what’s around us is even more important today, and I have a feeling if Dr. Seuss could see us working together to plant a billion trees 40 years later with his mustached creation, The Lorax, as the spokesperson?
He’d be pretty proud.
“Until someone like you cares a whole awful lot, nothing is going to get better. It’s not.” -Dr. Seuss