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Shaun White's Right on Target for Cool

So here I am with my two sons in the boy’s department at Target, a place you can find me pretty regularly. As we stopped for a pretty picture to pay homage to Shaun White, I realized we owe this professional snowboarder/designer a debt of gratitude.

Shaun White’s managed to design a line for Target so cool that nearly every piece I choose is an instant favorite with my kids. Do you know how rare that is? Finally, I can buy clothes I know my kids will love, even when they’re not around!

No more buying loads of clothes that I have to return. Thanks to Target and Shaun White, I can finally buy clothes that my kids and I can both agree on.

Today’s kids want to look cool without looking like they tried too hard. Thanks to Shaun White’s exclusive designs, my kids rock effortless style at an affordable price.

Take a look at Shaun White’s designs on the world’s toughest fashion critics – my kids!


  • Cool guy 1 of 8
    Cool guy
    I don't mean to brag or anything, but doesn't BooBoo look super fly in this Shaun White hat?
    Available from Target, $9.99
  • Collared cutie 2 of 8
    Collared cutie
    Getting Boy Wonder to wear a collar is always a struggle. To my surprise and delight he picked out this long-sleeve 2fer polo as a winter must-have.
    Available from Target, $12.99
  • Fadorable 3 of 8
    Fadorable
    For all the questionable fashion choices Boy Wonder has made, his love for the fadora is celebrated.
    Available from Target, $9.99
  • Eye like what I see 4 of 8
    Eye like what I see
    The moment we stepped foot into the boys' department, Boy Wonder gravitated toward this eye-popping t-shirt (available in-store).
  • Dapper dude 5 of 8
    Dapper dude
    I love love love this long-sleeve woven shirt. It's just perfect for my kids to wear to the Christmas Eve service at church. It's dressy yet cool with effortless style.
    Available from Target, $14.99
  • Shaun White Cord pants 6 of 8
    Shaun White Cord pants
    My kids haven't looked twice at a pair of cords since they were toddlers - until now. Shaun White managed to convince my kids that cords are cool in grey.
    Available from Target, $18.99
  • Plaid is rad 7 of 8
    Plaid is rad
    This long-sleeve woven shirt would be perfect for Boy Wonder to wear on Christmas Day!
    Available from Target, $14.99
  • Boys in the hoodie 8 of 8
    Boys in the hoodie
    Both of my sons flocked to this hoodie in heather/black. BooBoo thought the design looked like lightening.
    Available from Target, $18.99

Do you keep your family festively stylish during the holidays? We’re giving away three $50 Target giftcards to brighten the season! To enter for a chance to win, simply comment on this post with a personal tip on how you dress your children conveniently — and with style — during the holidays!

A big thanks to Target for sponsoring this campaign. Click here to see more of the discussion.

More on Babble:

Why I Shop at Target for My Kids’ Clothes

18 Pictures of People Having a More Magical Holiday Than You

10 Stages of Believing in Santa

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