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TIME Magazine Shot 3 Other Families For Their Cover

By dadcamp |

One of the rejected TIME Magazine covers

The picture of Jamie-Lynne Grumet posing with her son breastfeeding from a chair on the cover of this week’s issue of TIME Magazine was not the only one taken for the “Are You Mom Enough?” issue. It was, however, the one that would generate the most reaction.

There have been many thousands of words written on the topic over the past 36 hours, but Babble’s Rebecca Odes perfectly analyzes the image for how it was constructed by photographer Martin Schoeller and what it means, artistically.

Jamie Lynn Grumet is on the cover because her beauty and body make people think about sex, which sells magazines in itself. But it also makes the image 100 times more controversial than it would be if it were a woman who looked less sexy.

(Imagine the photo with a woman who has breasts larger than a B cup and you’ll get a very different picture—one that would likely have been deemed too explicit for TIME’s readers.)

Well there’s no need to imagine. Ms Grumet and her son were one of 4 families shot for the cover. And here they are:

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Other Pictures Taken For Time Magazine Are You Mom Enough

Dionna Ford

“It’s so funny that the women who ask breast-feeding parents to cover up wouldn’t write to Victoria’s Secret to ask them to take down their ads.”

Dionna Ford of Kansas City, Mo., and her children, ages 4 years and 5 months.

So what do you think? Did TIME manipulate the media and inflame reaction with the cover they chose? Which photo would you have picked for the cover?

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Read more at DadCAMP or The Blog According to Buzz.

Get more DadCAMP on Kid Scoop:

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Images by Martin Schoeller for TIME

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About dadcamp



DadCAMP is Buzz Bishop, a dad, broadcaster, writer, and runner from Calgary, Alberta. When not working the mic on XL103, or wrangling his two boys, he's always training for another Team Diabetes marathon somewhere in the world. Read bio and latest posts → Read Buzz's latest posts →

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5 thoughts on “TIME Magazine Shot 3 Other Families For Their Cover

  1. Lala Mama says:

    If people have problems with a breastfeeding pic, they any of them will be a scandal regardless.

    The problem isn’t the image, it’s the title. So insulting to all mothers out there.

  2. Lisa M. Brown says:


    1. dadcamp says:

      @Lisa I was hoping for something a little more articulate in the comments, but if that’s all you got. .. ..

  3. acooke says:

    I agree that the title is insulting to all mothers out there, even though I breastfeed my children. There are many ways of parenting and who am I to judge anyone for breastfeeding or not? I will respect your form of parenting if you respect mine. On another note, I disliked the cover photo because it looked so unnatural and I feel it the cause would have been better received, and possibly more people enlightened, if the picture was less “in your face” and more nurturing. I like all of the other photos better. They just look more natural. And seriously, why IS it okay to have Victoria Secret ads all over and half naked tanning salon ads, etc. but not ok for women to nurse in public? Personally, I prefer not to show my breasts off to strangers, but I absolutely hate the stares or glares I get when nursing with a cover in a restaurant or store. It’s bs. Don’t look if you don’t like it, just like I won’t look at the half naked women in ads bc I find them offensive bc they objectify women. : P

  4. Erin says:

    Time’s job is to sell magazines. They did their job, and they did it well.

    A parents job is ________ . A pediatricians job is ___________. Of all the people that this story involves, I am the LEAST mad at Time. The article is well written, and I’m more upset with the Sears for marketing opinions as science and moms for not being able to differentiate between their own preferences, anxieties, and actual science.

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