Every year, Smarty Pants, a full-service, full-service market research and strategic consulting firm conducts its Young Love Study. This is a study that measures US kids’ and parents’ awareness, usage and perceptions of more than 250 brands.
I know that my kids are incredibly brand aware especially when it comes to anything technology related. My youngest is attached to the iPad and I often have to hide it from or wrench it away from her as she is crying. She loves it that much.
Meanwhile, my two older kids are obsessed with Club Penguin and Monkey Quest.
One of our favorite weekend activities as a family is finding funny kids videos on YouTube. We are definitely a digital family!
After reading through the survey, I would have to say that this is pretty accurate. Especially in my household.
WHAT BRANDS DO YOU THINK WILL BE YOUR KIDS FAVORITES IN 2012?
Get your daily fix of kid and mom data by following the Smarty Pants Annual Young Love Study on Twitter @YoungLoveStudy.
Read more from Stacie on The Divine Miss Mommy.