Every year, Smarty Pants, a full-service, full-service market research and strategic consulting firm conducts its Young Love Study. This is a study that measures US kids’ and parents’ awareness, usage and perceptions of more than 250 brands.
I know that my kids are incredibly brand aware especially when it comes to anything technology related. My youngest is attached to the iPad and I often have to hide it from or wrench it away from her as she is crying. She loves it that much.
Meanwhile, my two older kids are obsessed with Club Penguin and Monkey Quest.
One of our favorite weekend activities as a family is finding funny kids videos on YouTube. We are definitely a digital family!
After reading through the survey, I would have to say that this is pretty accurate. Especially in my household.
WHAT BRANDS DO YOU THINK WILL BE YOUR KIDS FAVORITES IN 2012?
Get your daily fix of kid and mom data by following the Smarty Pants Annual Young Love Study on Twitter @YoungLoveStudy.
Stacie Haight Connerty is the mother of three children ages 8 & under and lives in Atlanta, Georgia with her husband. She is a nationally published writer/author/editor for a variety of magazines, blogs and online publications. Stacie has an MBA in marketing and consults with several companies on a regular basis as a Social Media Consultant.
Stacie has her own blog called The Divine Miss Mommy where you can find the latest products reviewed and fabulous giveaways. She is also the founder of Georgia Social Media Moms.
Stacie recently spoke on behalf of Kodak at the Consumer Electronics Show in Las Vegas, at the Type-A Parent Conference, at Blogher and at the Atlanta Bloggy Bootcamp. Stacie was just named one of Cision Media's Top 10 Most Influential Mommy Bloggers and is featured in The Digital Mom Handbook.
Stacie is a Sam's Club Blogger, a Children's Healthcare of Atlanta Mom to Mom Blogger, a contributor to ShePosts and Aiming Low. She has also worked with such notable brands as Disney, Coca-Cola, Rayovac, Sears, Kmart, Mercedes Benz, Bosch, P&G (Tide and other brands), Graco, Sara Lee and many others.
Follow your Favorite Bloggers:
By "Following" a blogger on Babble, you will receive notifications in your Facebook Ticker when your "Followed" blogger posts an article on Babble. Simply log in through Facebook and click "Follow" whenever it's available.
Q: How is Following different from Liking someone?
A. When you Follow someone on Babble, you only receive notifications in your Facebook feed related to their activity on Babble. When you Like or Friend someone, all of their content can be displayed in your activity feeds.
Q: How do I Unfollow someone?
A. You're in total control -- Simply click Unfollow on anyone you have followed.
This app will collect your basic info and share your reading activity on Facebook.
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Log in to Facebook to turn on your personal activity feed and see what your friends are reading, commenting on, and liking on Babble.
Further enhance your experience by turning on sharing to allow your own activity on Babble to be shared with your Facebook friends.
Simply click the "On" button and choose your level of sharing. You're in total control. Share everything or only the posts you choose. Reading about a sensitive topic? Toggle the sharing button to the "Off" position before reading the article or select "Share only posts I choose to share" in the share settings. You can always delete any item from your activity that you don't want shared, click to the next page for more info.
This app will collect your basic info and share your reading activity on Facebook.
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Social Auto-Sharing Facts:
Q: What's the deal with this 'Social Sharing' box I see on articles and videos? What's it do?
A. You can now automatically share with your friends everything you're reading and watching on Babble -- no more extra clicks or updates to inform your friends of the hottest posts and information from your favorite bloggers. Let them see what you're reading, have all your friends do the same and consider yourselves the most informed parents around.
Q: What if I don't want to share everything I'm doing? My boss will see I'm on Babble way too much, and I might be reading something on a sensitive topic that I don't want people seeing that I'm reading.
A. You're in total control -- turn sharing on, turn it off, or set your share setting to "Share only posts I choose to share." When this option is selected an option will appear above posts to share or not to share, just toggle it in between articles you want to share and those that you don't -- whatever you want.
Q: What if I shared something I didn't want to?
A. No worries, just click on "My Activity" and see the posts you have shared and click the "x" to delete or go to your Facebook Activity Log and delete the items you don't want to share. For questions about your Facebook activity log visit: http://www.facebook.com/help/activitylog
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