“Enrique Iglesias is without question one of the most inspiring and talented artists in modern music,” said Michele Scannavini, CEO, Coty Inc. “We look forward to translating Enrique’s passion, authenticity and energy into a fragrance powerhouse.”
Coty Inc. is a powerhouse themselves. They’ve partnered with other musicians like Faith Hill, Lady Gaga, Jennifer Lopez, Beyonce, and Celine Dion — to name a few. It only makes sense to add on one of the biggest Latin recording artist in music history.
But, what will it smell like?
“I’m confident that together with Coty’s expertise I’ll be able to create a fragrance that’s attractive to everyone, in particular to my fans. I hope it gives them confidence and makes them feel empowered,” said Iglesias.
I have a feeling his fans will love whatever he creates. Whether it’s a male, female or unisex fragrance. But, what about the semi-fans or non-fans? Will they rush to buy it?