Babble

EXAMPLE ADS

WHAT IT IS

A beautiful shopping environment for our readers where advertisers can present the best products, brands and services to discerning young parents with disposable income.

COST

$350 for a one month, custom-designed 300 x 250 ad that will appear throughout Babble (see below). This is a special introductory rate.*

Note: advertisers that purchase a campaign that exceeds $5,000 will receive a complimentary Babble Catalog placement for the duration of their campaign.

PLACEMENT

Your 300x250 ad will run throughout Babble’s popular blogs (Strollerderby, FameCrawler and Droolicious) and will reside in the new Babble Catalog section, which will be heavily promoted on Babble’s homepage and across the site, driving readers to your ad. The Babble Catalog is designed to be an attractive shopping destination for readers who want to be current on the latest products, brands and services.

see a sample of the Babble Catalog below:
http://www.babble.com/misc/designtemp/babblecatalog/babblecatalog.jpg
http://www.babble.com/misc/designtemp/babblecatalog/droolicious.jpg

DELIVERY AND PERFORMANCE

Every Babble Catalog ad is guaranteed to receive at least 200,000 impressions per month; we expect actual delivery to be significantly higher. This works out to a CPM between $1 and $2 to reach one of the most desirable audiences in the parenting category.

THE BABBLE READER

Babble attracts highly educated, early adopter parents with an average household income of $125,000 (compared with Cookie’s $88,000). A large portion of Babble readers work in the arts, entertainment and media businesses and live in the largest cities They’re entertainment enthusiasts who are fashion and style-conscious and aren’t afraid to spend money on their children. These are the sort of parents that are extremely tuned into what their kids are watching, reading, listening to, eating, wearing and doing.

OTHER ADVERTISERS

Charter advertisers for the Babble Catalog include Bugaboo, Skip*Hop, Subaru, Playskool, Netto Collection, Svan, HBO, Disney Books, Zutano, among others. The Babble catalog will be a who’s who of great baby product design and services!

SPECS FOR BABBLE CATALOG ADS

Each advertiser should submit no more than 20 words and an image no more than 200 x 200 pixels at 72 dpi. Our design team will then design your ad for free. Please see our mock catalog for reference:
http://www.babble.com/misc/designtemp/babblecatalog/babblecatalog.jpg

PAYMENT TERMS

The $350 introductory rate must be paid prior to the ad's start date either by check or PayPal.

CONTACT