We’ve talked a great deal here at MomCrunch about Brands and Bloggers working together and some of the best practices for bloggers that want to work with brands, but it’s clearly a subject that still needs to be covered.
This week HighTechDad wrote a great ten-point list telling brands how they can better work with “top tier” bloggers. I knew I was going to like his post when it started with the sentence, “Bloggers are not second class citizens.”
Here’s how he introduces his list.
“Anyway, as I have worked on a variety of programs, campaigns, product launches and awareness programs for many brands and PR firms around the globe, I have obviously developed some opinions on strategies that I think work (and a few that don’t). So I have compiled a top-10 list, specifically for brands and their PR firms, to help guide them when approaching and working with top-tier bloggers.”
I loved his article, and I asked it he’d be okay with me do a response piece about the other side – how bloggers can do a better job working with brands. He said, “Great!” so here is my response (be sure to read his first!). Let me know what you think in the comments!