2012 Super Bowl Commercial Favorites: How Did Yours Fare?Katherine Stone
On the Monday after the Super Bowl I always like checking out how my favorite Super Bowl ads rated among the country’s favorites. Contrary to popular opinion, talking animals have never really done it for me. Maybe it’s because I’m a big fan of technology, but I really liked the Best Buy ad featuring inventors.
Anyway, here’s a roundup up of what Americans, and marketing experts, thought of this year’s Super Bowl advertising. See how your favorites compare:
USA Today‘s panel of consumers picked a Doritos commercial as the best. Bruce Horovitz reports, “… the cosumer panel’s top pick was a Dorito’s spot — made on a $20 budget — featuring a 120-pound Great Dane that casually buries the family cat, then bribes the owner to keep mum by supplying him with Doritos.” I have to say, I just don’t get it; that concept feels so overdone to me. Rounding out the top three favorites were, “… a VW spot that had a pooch hitting the gym to be able to chase a VW Beetle into a Star Wars-like adventure … followed by a Skechers spot with a sneaker-wearing, pudgy bulldog winning a race against greyhounds.” I have to wonder whether any of USA Today‘s panelists own cats …
CNN’s Money says it was Chrysler’s “It’s Halftime in America” spot, featuring Clint Eastwood, that was the best Super Bowl commercial. The brand strategists and marketing professors interviewed by CNN felt its serious message was very engaging. Advertising executives polled by the Wall Street Journal also agreed the Halftime in America commercial was the best of the night.
Among women, Mom-101’s Liz Gumbinner says her unscientific poll found that the ladies were big fans of H&M’s ad featuring a half-naked, super-hot David Beckham. Also popular among women was the Honda-CRV mini-remake of “Ferris Bueller’s Day Off” with Matthew Broderick. Conversely, they hated Go Daddy’s as-per-usual “… gratuitously sexist ads that are so offensive, that they compel huge numbers of their female customers to run out and cancel their GoDaddy accounts immediately.” Gumbinner added, “Also, my young daughters saw it. So screw you, GoDaddy. Run that crap after 10PM.”
How about you? Tell us which Super Bowl advertising caught your eye? Which ones missed the mark?
Photo credit: Chrysler