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Company sells chocolate flavored formula to toddlers

Worried that your toddler isn’t getting enough chocolate in her diet?

You’re in luck! Formula company Mead-Johnson recently introduced chocolate and vanilla-flavored versions of their Enfagrow formulas for toddlers.

“What’s next, genetically modifying moms to produce chocolate breast milk?” writes New York University nutrition professor and author Marion Nestle in The Atlantic.

Nutritionists have complained for years about toddler formula because after a child’s first birthday, food should replace milk as the primary source of nutrients. And the milk your child is going to drink certainly doesn’t need to be flavored with sugar and cocoa.

Mead-Johnson claims that Enfagrow is not meant as formula, but as a dietary supplement for toddlers aged 12 to 36 months. But the package is clearly labeled “Toddler Formula.” As Nestle points out, it is has a Nutrition Facts label rather than a Supplement Facts label.

The package advertises the fact that it is fortified with “omega-3s for brain development, 25 nutrients for healthy growth, and prebiotics to support the immune system.” But what about the sugar, cocoa and Malodextrin that it contains in equal amounts?

Not only is the new flavored formula unnecessary and unhealthy, but, according to Nestle, it’s also expensive: $18.99 for 29 ounces. You might as well buy your kid Yoohoo, which contains similar ingredients.

With all of the concern about the childhood obesity epidemic and companies marketing to kids in this country, hawking glorified chocolate milk to babies doesn’t seem like such a bright idea.

What do you think? Would you buy flavored formula for your kids?

Photo: André Karwath aka Aka

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