The 1970’s were a decade during which disco came alive, the Beatles announced they were breaking up, and 18-year-olds were given the right to vote. The first cell phone call was made, Disney World opened to the public, and people learned to say “May the force be with you” thanks to a movie called Star Wars.
During the 70’s the war in Vietnam continued while here in the United States the fight for equality among women and minorities also continued. Floppy disks made data storage convenient while at the same time pocket calculators made doing math easier.
People communicated on the ARPANET (although not everyone had the ability to access it), chat rooms made their debut, and email was born! Astronauts continued to travel into space, while those back here on earth continued to become more fashion savvy. At least, that’s what I gather from the Christmas Catalogs, containing many fashion-related pages that made their way into the homes of many families.
Thanks to WishbookWeb and their scanning of countless old holiday catalogs (described as a “labor of love,” and started by two “catalog preservation enthusiasts”) decades later, we are able to take a peek at the past. Those of you who happen to have been disco enthusiasts, flower children, or mourned the Beatles breakup as it happened might be familiar with the threads of this era. For those who arrived on the scene years later this is your chance to get a glimpse into fashion history.
In the 1970’s “His N’ Hers” fashion was all the rage and matching your spouse wasn’t just done for an annual Christmas photo. These old catalog images may make you laugh, make you smile, or make you glad the 70′s are over. The images you see suggest that there was a time when being a twin wasn’t limited to actual siblings. Yes, husbands and wives, boyfriends and girlfriends could be twins too.
So take a moment and take a look at some of the outfits coveted by teens and adults of the disco decade. And when you’re done let me know what you think!
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If this matching trend comes back around are you willing to get with it? Can you dig it? Special thanks to Jason of WishbookWeb for sharing these awesome images of Christmas catalogs past!
Historical facts via Buzzle
Catalog images used with permission via WishbookWeb
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