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52,684 Moms On the Prowl for an Extramarital Affair After Mother’s Day

By Meredith Carroll |

Wilted flowers

Can one bad Mother's Day really lead to an extramarital affair?

How was your Mother’s Day?

How’d your husband or partner do? Your kids? Did you get breakfast in bed? Flowers, a card, or a homemade gift? Were you pampered? Made to feel extra loved and appreciated? Or did you get coal in your stocking?

A company with the slogan “Life is short. Have an affair,” AshleyMadison.com, saw a surge in their membership numbers this past Monday, the day after Mother’s Day. It marked a 321 percent increased in traffic by female mothers (compared to the 3,000 women who register on the site daily).

“A significant percentage of these women [from Mothers Day] are looking for an emotional connection,” said AshleyMadison.com’s Noel Biderman to Fox News. “If you sign up for a service like this, and a day later you have six people interested in you, that is a revalidation of a time when your partner paid attention to you in that way. I genuinely believe this is what a large percentage of these women are seeking.”

A one-day offer for free messages on the site was available Monday. The same deal was offered the day after Mother’s Day 2010, but the registration number this year was up 60% over last year. The top three cities with responses on Monday were San Antonio, Phoenix and Charlotte, the average woman who registered on the site was 36 and 68 percent of the women were stay-at-home moms.

Biderman asserts women in relationships — particularly mothers — expected holidays to bring extra love and attention, and those left feeling empty are more motivated to start affairs. He claims AshleyMadison.com attempts to “turn the miserable outcomes into a positive thing.”

I have to imagine that married women who turn to extramarital affairs/dating websites had problems at home before receiving the wrong variety of flowers, or no flowers at all on Mother’s Day. However, it doesn’t seem entirely implausible that a bad holiday could push someone over the edge, be it Mother’s Day, a birthday or an anniversary, especially if a marriage was already on the rocks due to something like inattention or under-appreciation. Kind of like the holiday that broke the relationship’s back, I suppose.

How was your Mother’s Day? Good? Bad? Indifferent? Bad enough that you’re ready to see what else is out there?

Image: Creative Commons

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About Meredith Carroll

meredith-carroll

Meredith Carroll

Meredith C. Carroll is an award-winning columnist and writer based in Aspen, Colorado. She can be found regularly on the Op-Ed page of The Denver Post. From 2005-2012 her other column, "Meredith Pro Tem" ran in several newspapers, as well as occasionally on The Huffington Post since 2009. Read more about her (or don’t, whatever) at her website. Read bio and latest posts → Read Meredith's latest posts →

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0 thoughts on “52,684 Moms On the Prowl for an Extramarital Affair After Mother’s Day

  1. Kat Gordon says:

    A friend forwarded me this story because I just wrote about it from a marketing perspective. Elements of it are smart, but many show a heavy-handedness that is completely devoid of a female sensibility. Thanks for starting the conversation. http://bit.ly/mFOLwf

  2. Broken heart says:

    As someone whose life has been destroyed by an affair I am sickened that this site even exists! There are even online discussion forums for people that are cheating on their spouses. http://www.doccool.com/forum

    Who are these twisted people?

  3. Reggie Greene / The Logistician says:

    Fascinating. At least in regard to men, we in Western societies obviously have not been approaching this marital fidelity issue in an effective manner for the past 100 years considering the fact that so many of our political and societal leaders, including Woodrow Wilson, FDR, John Kennedy, Bill Clinton, MLK, Gary Hart, John Edwards, Albert Einstein, John Ensign, Mark Sanford, Arnold Schwarzenegger, Joseph Kennedy, William Randolph Hearst, Newt Gingrich, Jesse Jackson, Bill Cosby, Elliot Spitzer, Tiger Woods, et. al., have been participants in extramarital affairs.

    Perhaps we ought to find another approach other than whatever we have been doing for the past 100 years.

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