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Aiming Low Announces Non-Conference

Website, Aiming Low, run by the indomitable Anissa Mayhew, announced this week that they will be organizing and hosting a conference October 12th and 13th in Callaway Gardens, Georgia.

Of course, in typical Aiming Low fashion, it’s actually a “non-conference.” What does that mean? According to the announcement on Aiming Low, it means:

In the past years, Aiming Low-ers have been conference attenders, speakers, panelists, staff, leaders and party-hosts. While some of us are pretty new to the world of conferences, others are seasoned veterans. There is one thing that you will learn at every conference…regardless of location, target audience and potential “take-away”….unplanned conversations lead to the strongest relationships and unforgettable learning moments.

In this spirit, Aiming Low has created the first Non-Conference.

Exactly how this will shake out to a weekend of events (non-events?) remains to be seen, but there’s no doubt that it will offer up something unique. Best part? ADMISSION IS FREE. Yep, free.

Aiming Low has expanded considerably in the last few months, adding many new categories and channels to widen its appeal. There is no doubt that Aiming Low is attempting to expand beyond the mom blogging market, separating that content into the “Aiming Low Family” section. Other new sections are “Aiming Low Teach” and “Aiming Low Does Good”, but one of the brightest spots is “Miss Unlimited” a new section dedicated to teenage girls, offering smart advice from the staff writers at Aiming Low.

In addition, there are many new faces at Aiming Low as writers including some well-known faces like Lori Luna, best known for the work she does at BlogHer.

There’s no doubt that the Aiming Low non-conference will be casual. Anissa says it herself:

So what do you think? Will you don your best sweatpants and head down to Georgia next fall?

* Thanks for calling this to my attention, commenters. I worked for Aiming Low as an editor from last summer until this spring, and as a writer through July of this year.

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