I’m an on-again, off-again fan of American Girl Dolls. I like the books, the historical accuracy and the fact that dolls of color weren’t simply an afterthought — they’re part of the whole deal.
What do I hate? The price, the steady stream of catalogs, and all of the extras: the cafe, the beauty shop, the different outfits, pets and other accoutrements. I’ve also never come to appreciate the part of the company that indulges the natural narcissism of young kids: those “me” dolls, the ones you can pick out that look like the girl who will own her.
So I’m disappointed to read about American Girl Doll‘s new online venture, InnerStar University.
Whereas you’d think this would be a way to role play with some of the historical dolls, instead, it’s a way to shop for your mini-me’s.
Jezebel‘s Sadie Stein takes as much of a tour of the website as she can without actually having one of the dolls (thereby continuing AGD’s economic exclusivity — another problem I have with the dolls). She’s disappointed, too.
In fairness, there’s something called the Blue Sky Nature Center, the Grand Sports Center and the Real Spirit Center, but entry was denied for those without dolls. Where’s Felicity’s cabin? Rebecca’s walk-up? This could have been a really fun site but instead sounds more like a girl “empowerment” zone where your kids can learn to love themselves one sparkling pair of shoes at a time.
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