Amex Lets You Tweet To Buy Via #Hashtag


tweetshoppingIn a fascinating move, American Express has partnered with Twitter, making it possible to make purchases with just a tweet if you sync your card with Twitter.

According to Mashable, you can buy everything from a Kindle Fire to gift cards as long as you use the right hashtag.

Starting Monday, AmEx customers who sync their cards can buy items if they use the right hashtag. The first such item is a $25 AmEx gift card, which will go for $15 if you tweet #BuyAmexGiftCard25. Other offers will be rolled out on Wednesday Feb. 13 at noon EST including an Amazon Kindle Fire HD for $149.99 (a $50 discount), an Xbox Controller for $29.99 (a discount of about $10) and an Xbox 360 4GB console with a three-month Xbox LIVE Subscription and two game tokens for $179.99 (which is the price of the console without those extras.)

This is the first time you’ve been able to make a purchase directly from Twitter. No one can quite agree on how well it will work, but this is definitely a trend to keep your eye on!



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