Are Parents Cutting Back On Diapers?Danielle Sullivan
When my first daughter was born, I used Pampers or Huggies. They were thick, plush, absorbent and I felt they were decent quality. Five years later, I added Luvs to the mix, depending on what was on sale that week. By the time my son came along, five years after that, I pretty much stuck to those brands as well. I did notice that they quality of diapers changed throughout the years. Sure, they made diapers that were thinner and more comfortable, but certain brands, like Huggies gave my son rashes. It seemed to me the more “improvements” that were created, the less benefits they had. It seemed they skimped on quality.
According to Consumer Edge Research, sales fell nearly 3% in diapers overall in 2010. Some say the change reflects that parents are buying less diapers and keeping their kids in soiled diapers longer because they just can’t afford the expense. There is a certain logic to it since the sales of diaper ointment has increased by over 8 percent.
The Wall Street Journal reports:
Dollar sales of diapers in the four weeks fell 4% at Huggies maker Kimberly-Clark Corp. Procter & Gamble, maker of Pampers and Luvs, saw dollar sales drop 2.5%. Even generics were down, with sales of private-label diapers slipping 0.5%.
Of course, the birth rates have also slightly declined. But could it be the diaper material has been compromised for the sake of saving a few pennies? It happens so often with our food supply, why not our diapers?
Since all my kids have been out of diapers for quite a long time, I actually have no idea what the quality of diapers is these days but I certainly recall the difference in diapers over the span of ten years, and it wasn’t for the better. The hot, new features like Swaddlers or Baby Dry (shouldn’t they all be dry as possible?) really didn’t improve the diaper overall. As diapers became thinner, they lost their absorbency and I tend to think it was purposely done that way so parents would end up buying more, not less.
I preferred a back to the basics approach. When wearing diapers got in the way of a toddler’s movement, it was usually right in time for potty training.
Are you happy with the quality of today’s diapers? What is your preferred brand? What features could you not live without?
Check out Babble’s picks of Best Cloth Diapers!