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Are You Beauty-Obsessed? Foursquare Reveals Top 10 Cosmetic-Loving Cities

I didn’t wear make-up until well into my 20s. I remember applying a little mascara on the night of my senior prom at the urging of my younger sister, but for the most part I just never cared or bothered to learn how to use it. Then one fateful day a couple of years ago, I tagged along with that same sister on an errand to pick up a few things from Sephora.

In hindsight, it may have been a staged intervention. We were in the store less than five minutes before one of the women who worked there had me in a chair applying things from pots and jars with brushes and sponges “just for fun.” When she finished, she handed me a mirror. My unintentional boycott of make-up ended on that day and while I don’t have to be made up to leave the house, I do wear it when I need a little confidence boost or my eye bags are out of control. 

While I now consider myself a light-to-moderate user of beauty products, there are those that spend big money in shops like Ulta or Sephora. The owners of these cosmetic stores would do well to take notice of recent data gathered in a collaboration between In Style and Foursquare.

Foursquare, a social media app that allows you to check-in at a variety of locations, analyzed the data from its 15 million users to determine what cities in the U.S. had the highest number of check-ins at beauty stores over the last year. According to the data, the residents of Fresno, California, are logging the most hours at the beauty counter. See the full list below. Do you live in one of these beauty-obsessed cities?

1. Fresno, California

2. Lubbock, Texas

3. Tulsa, Oklahoma

4. Champaign, Illinois

5. Las Vegas, Nevada

6. Atlantic City, New Jersey

7. San Francisco, California

8. New York, New York

9. Houston, Texas

10. Pensacola, Florida

 

Photo credit: iStockPhoto

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